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Development and Analysis of Lighting E-commerce in 2017
Release Time: 2017-11-6   Source:    Author: admin   Reading volume: 237
      After years of rapid growth, the lighting industry has encountered bottlenecks in 2016. The LED lighting industry has undergone many changes. Bankruptcy and bankruptcy, mergers and acquisitions, material price increases, opening up of overseas markets, individualized and differentiated development, and foreign companies giving up Domestic general lighting market and so on, and these situations will only become more conspicuous in 2017. So, lighting lighting industry in this very delicate year and how to develop? What are the effects on lighting electricity supplier?
A, 2017 lighting four popular outlet
      1, the Nordic style of modern simplicity, the most prominent category in the lighting industry performance is the modern lamp. We call it a modern minimalist art lighting, which, in the global home, soft installed two years ago has become a climate, lighting 2016 getting better.
      2,2016 is the lamp of the year, not the first year, almost the whole family with copper. It is noteworthy that copper lamp 2017 may appear price vicious competition. Once this happens, the copper lamp is rotten and becomes the next zinc alloy category.
      3, Chinese classical and modern Chinese will become the third most popular outlet in 2017. Chinese classical presents a more extensive and profound Chinese home connotation, with its atmosphere, solemn, heavy manufacturing heritage and cultural conquest of a large number of successful people; Chinese modern is a fusion of two symbols of Chinese and modern, showing unprecedented fashion charm.
      4, intelligent lighting: smart lighting is still the focus of future development, smart technology in the next two years will help the rapid development of lighting industry. The smart lighting in 2017 will gradually move towards the stage. But intelligent lighting is selling products, selling programs, or selling model? This is a sharp problem in front of the business.
Second, the lighting industry electricity supplier plot
      Ten years ago, lighting products began to be sold on the e-commerce platform, but the sales performance was not satisfactory. Ten years later, lighting products made a breakthrough in e-commerce sales performance, but difficulties and bottlenecks still persisted. To a cat Mall, for example, in the face of e-commerce could not resist the temptation to Op lighting, NVC lighting, Huayi Lighting, Qilang Lighting, Audi and other brands have opened in the mall official flagship store. In the "cat decoration," enter the "lighting" search, found a total of more than 3,000 shops, more than 200,000 related products, mostly brand outlets, including ceiling products, living room lights, chandeliers, wall lamps and other types.
       Whether it is the brand "big coffee" or emerging brands, in recent years, the number of lighting brands entering the field of e-commerce has been increasing, and the market potential for its release and the speed of its development are also unexpected. The data from the mall platform show that in recent years, sales of lamps and lanterns category overall trend is very clear, the development of gratifying results.
       However, the professionals engaged in lighting e-commerce are too scarce and lack of brand operation. The production standards of lighting products on the e-commerce platform are not uniform. The non-professional logistics and transportation and installation of e-commerce after sale are easy to cause damage and generate consumer disputes. Meanwhile, , Lighting E-commerce products lack the effect of experience, if it is a single series of products will be more difficult to operate.


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